Creating iOS apps begins with clarity about the target users, the app's purpose, and the problem to address in the initial release. A solid discovery process helps outline the MVP, select an appropriate architecture, and bypass features that seem impressive on paper but fail to enhance actual use.

After the base is established, attention turns to UI behavior, performance, and reliability across different iPhone models and iOS versions. Uniform navigation flows, meticulous state handling, and thoughtfully planned integrations (payments, authentication, analytics, backend APIs) simplify maintenance and scaling following the App Store release.